THE RETAILER'S GUIDE TO. . .
What to Buy When
Seasonal buying tips and timing based on real Retailer search trends and buying data—so you never miss the moment.
Valentine’s Day
Heating — November
Peaking — Early January
Buyers lean into romance immediately post-holidays. Core inventory decisions arrive instore early in January. Miss that, and you’re chasing hearts.
Easter
Heating — Late December
Peaking — February
Plan ahead for Easter gifting and décor—February is go time. March is still
solid, but April is often too late. Check the date!
Spring
Heating — December
Peaking — Mid-February
Spring-themed products move early. Buyers start curating seasonal floor resets as early as January.
Mother’s Day
Heating — January
Peaking — Mid-April
Mother’s Day gains momentum right after Valentine’s. Orders placed and stocked before April are best positioned for receipt and sell-through.
Father’s Day
Heating — Late April
Peaking — May
A tighter window than Mother’s Day—Father’s Day is a May-focused buy. Miss it, and you’ll miss the shelf life.
Summer
Heating — February
Peaking — April–May
Beach, travel, and outdoor products start strong in spring. Late orders mean a limited selling runway.
Back-to-School
Heating — Mid-June
Peaking — July
BTS moves quickly. Strong July orders capture the wave. By August, the season’s already fading.
Halloween
Heating — May
Peaking — August
Halloween drives early seasonal resets. Fall décor and Halloween lines are placed midsummer for best sell-through.
Fall
Heating — July
Peaking — August
Fall-specific goods hit strongest in August. Buyers often align orders with early holiday floor transitions.
Christmas & Holiday
Heating — Year-round buying with a notable spike in May/June
Peaking — August to early December
Holiday is the long game. Early orders mean better access to bestsellers. August–October is the real action window.