Liz Soto is the founder and design force behind Liz Soto Handbags—a woman-owned brand based in Santa Monica and carried across the country.

With over 25 years in handbag design, Liz brings a clear point of view, shaped by the deeper nuances of sustainable design: style must be consciously made, built for real life, and affordable. It should also be beautiful.

Liz designs bags that are full of subtle surprises and thoughtful details—because it’s the little things that turn a great-looking bag into the grab-and-go favorite with a following. Each one is crafted from premium vegan leather and built to move through the day—with the kind of functionality that truly makes a difference: from work to weekend, carry-on to café—and all the unpredictable plans, errands, and little detours along the way.

With looks that read luxury and prices that don’t, Liz Soto Handbags are priced to leave room for shoppers to say “Ooh... and that one too!"